Neville Brody interview: Dezeen and Samsung competition challenges designers “to think differently”



Graphic designer Neville Brody explains what he will be looking for as a judge on the Dezeen x Samsung Ambient Mode Design Competition in this movie Dezeen produced in collaboration with the electronics brand.

The Dezeen x Samsung Ambient Mode Design Competition, which Dezeen launched last week, challenges designers to come up with new ideas for Samsung’s newly introduced Ambient Mode feature on its QLED TVs.

The feature allows a television to blend into its environment when not in use by mimicking the look of the wall behind it. Other graphic elements can then be overlaid.

“The competition is really to look at what Ambient Mode can offer,” Brody says in the movie, which Dezeen filmed at the British graphic designer’s studio in London.

“There is an opportunity here to do something innovative and think differently about a home environment.”

Read more on Dezeen: https://www.dezeen.com/2018/07/13/movie-dezeen-samsung-competition-neville-brody-video/

source

Save This Post
ClosePlease login

No account yet? Register