Minotti’s art director Rodolfo Dordoni describes how the brand is working with a diverse range of international designers to develop its identity in this movie shot by Dezeen for the Italian furniture manufacturer during Milan design week.
Minotti is showcasing new pieces of furniture from designers including Nendo, Christophe Delcourt, GamFratesi and Studio MK27, as well as by Dordoni, at its stand at Salone del Mobile this year.
According to Dordoni, the booth was designed to showcase Minotti’s updated brand identity, as well as to display the new collections.
“In the past, we have worked with square geometrical forms,” he said. “The space that we’re presenting this year is more curved, more round. It’s a new form.”
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