What is the metaverse? To sum up the indescribable, it’s a world of virtual spaces, where users can interact, connect, and explore online. More and more brands are getting into the game, which is now seeping out of the internet and into our physical reality with a deluge of visuals incorporating digital effects, grids, and graphics to enhance campaigns. As the metaverse emerges as a mainstream concept and destination, its foundational aesthetic is evolving, creating a bridge between the digital and physical worlds.
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