Made Thought creates bold branding for world's first plastic-free supermarket aisle



London studio Made Thought looked to the style of old propaganda posters when designing its identity for the “world’s first” plastic-free supermarket aisle.

The aisle, which opened to the public today, is located within an Amsterdam branch of Dutch supermarket chain, Ekoplaza

Here, over 700 products stocked on the shelves are contained within plastic-free packaging, which – although closely resembling the look, feel and strength of real plastic – is made using natural, 100 per cent biodegradable materials.

Each item features a logo designed by Made Thought, which was brought on board by environmental charity Plastic Planet to create the visual identity and branding for the aisle.

“In taking on this challenging brief, we wanted to look beyond the overused lines about environmentalism and altruism,” said Made Thought founding partner Ben Parker.

Read more on Dezeen: https://www.dezeen.com/?p=1188671

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