If I haven’t started social media, where do I begin? Have I been left behind by social media? How should I share my personal brand and personal story? How can I gain relevancy on Instagram? How do you stay consistent with your Instagram feed?
In this episode, we follow up with veteran photographer, Yvette Roman, since her story broke in episode 1 (https://youtu.be/bvg1BbZTt_0). We found out that she had lost a big job simply because she didn’t have enough followers on her Instagram account, despite being a professional photographer of over 20 years.
Yvette had a big realization: to make it as a professional photographer today, she has to learn the social media game. So where does Yvette go from here?
Chris Do and Yvette Roman sat down at Art Center BOLD #BOLDfutur19 to catch up and discuss.
0:45 – Catching up
1:45 – I can’t seem to crest above 1000 followers
2:40 – Story got picked up by F-stoppers, Petapixel, and more
3:13 – Her story was dismissed
4:53 – Yvette sharing the details of her story
7:10 – You’re entitled
7:33 – We feel your pain
7:45 – “The internet won. Get over it.“ – Gary Vee
8:20 – The game to become relevant is nothing new
9:29 – Why should we have to play the social media game?
11:46 – Why Yvette’s account blew up
12:05 – People buy into your story
13:30 – Vulnerability vs consistency
15:55 – Bonnie Tsang’s Instagram feed and strategy
16:45 – Do you think if you qualified the call better, you could’ve won the job?
19:45 – “I don’t blame them for not choosing me“
20:50 – Why do my friends have more followers than me?
23:00 – Why do memes work on the internet?
Continue to follow Yvette Roman’s story here as it unfolds over the next few weeks.
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
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Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne