Logo Design Principles & Methodology: Critique Part 3



How do you make a logo better? How do you improve your logo design? Does your logo look bad and you don’t know why? What are basic logo design fundamentals?

Chris Do critiques user submitted logos. He breaks them down and builds them back up with the help of his team.

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3:29 BHAG – Big Hairy Audacious Goal
5:59 Mail Time
12:50 Why should I become a sustaining member?
17:10 Southeast New England Climbers Coalition – Logo Critique
33:50 Take time to fully explore the options instead of jumping from one design idea to another.
36:05 How do you tell which words in a logo to emphasize?
47:36 Gorilla Movers – Logo Critique
52:58 Does a logo have to be politically correct?
1:10:50 Nite Box – Logo Critique
1:15:26 Mount of Pencil – logo Critique
1:39:15 Raul Braz – Personal Brand Logo Critique
1:44:48 Luca Lange – Personal Brand Logo Critique
1:54:33 Why did you decide to use thin lines?
2:00:22 Sustaining Member Wall of Fame & Outro

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Erica Pead
Cinematography– Aaron Szekely, Mark Contreras
Editor– Erica Pead
Show Open– Roy Kang
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Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song— Adam Sanborne

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