Live Graphic Design with Hoodzpah Design – 1 of 3

Join Designers Amy and Jennifer Hood on Adobe Live as they create branding assets for a real-life video production company in Photoshop, Illustrator and InDesign CC. Today, Amy and Jennifer kick off a branding makeover for Voda FIlms, their real-life client. Stick around and learn how they approach logo design, sketch initial concepts and send proofs!

Amy and Jennifer are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies. The dynamic duo also runs a goods company called Odds and Sods and #ConnectingThings, an offline and online creative community with chapters in 4 states.


►Check out Hoodzpah Design:
►Jen’s Instagram:
►Amy’s Instagram:
►Click HERE for part 2:

Intro: 0:50
The brief: 5:12
Work begins: 8:20
How to add a roughen texture to paths: 16:35
The favicon test: 33:49
Designing the logo: 39:49

► Click HERE to watch LIVE:
► Click HERE to watch REPLAYS:
► View our SCHEDULE:

Music by Chillhop & Andrew Applepie


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