Join Designers Amy and Jennifer Hood on Adobe Live as they create branding assets for a real-life video production company in Photoshop, Illustrator and InDesign CC. Today, Amy and Jennifer kick off a branding makeover for Voda FIlms, their real-life client. Stick around and learn how they approach logo design, sketch initial concepts and send proofs!
Amy and Jennifer are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies. The dynamic duo also runs a goods company called Odds and Sods and #ConnectingThings, an offline and online creative community with chapters in 4 states.
►Check out Hoodzpah Design: https://hoodzpahdesign.com
►Jen’s Instagram: https://www.instagram.com/thegoodhood
►Amy’s Instagram: https://www.instagram.com/amyhoodlum
►Click HERE for part 2: https://www.youtube.com/watch?v=wOKqEO28zfQ
The brief: 5:12
Work begins: 8:20
How to add a roughen texture to paths: 16:35
The favicon test: 33:49
Designing the logo: 39:49
► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe
► Click HERE to watch REPLAYS: http://bit.ly/AdobeLiveReplays
► View our SCHEDULE: http://bit.ly/AdobeLiveSchedule
Music by Chillhop & Andrew Applepie