Learn from creative executive and senior lecturer Nick Longo as he develops branding elements and packaging designs for a fictional company that specializes in snacks for kids ‘SNIX SNAX.’ Today, Nick teaches us how to think about and prepare for a design project. His overview of brand discovery will teach you us to ask the right questions and develop a successful story. If you want to learn how to understand your clients and bring emotion into your designs, stay tuned!
Nick has over 20 years of design experience in the retail industry. He owns and operates his own branding agency that specializes in product launches, corporate identity and retail execution.
►DOWNLOAD Nick’s slides: http://bit.ly/2zdrIDe
►Check out Nick’s Twitter: https://twitter.com/longodesignsinc
►Download Adobe Dimension CC: http://bit.ly/DimensionCC
►Click HERE for part 2: https://www.youtube.com/watch?v=6rwaVsXusLk
How to discover packaging and prep for design: 4:30
Quick overview of how to use Dimension: 19:30
How to Research for branding: 23:00
How to create moodboards: 46:30
How to use the recolor artwork tool: 1:29:00
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