Live Graphic Design, Branding & Identity with Kristine Arth – 3 of 3

Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine write the messaging and copy for Designer to Designer before finishing the mockups from yesterday. By the end of the segment she will have designed badges, banners and various assets that create a flexible design system for the Designer to Designer creativity conference! Stay tuned to learn how Kristine approaches brand identity and logo design!

Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline.


►Check out her work:
►Click HERE for part 1:

Intro and recap: 1:30
Work begins: 8:30
How to apply a poster-effect to your images: 10:00
Working on a notebook design: 28:35
Recap and overview: 1:23:00

► Click HERE to watch LIVE:
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► Click HERE for REPLAYS:


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