Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine defines Designer to Designer’s core values before selecting a final logo and extending it into a complete identity including vectors, patterns, taglines and colors. By the end she will begin placing her designs on mockups and conference swag in Photoshop CC! Stay tuned to learn how Kristine approaches brand identity and logo design!
Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline.
►Check out her work: https://www.behance.net/arthkris
►Click HERE for part 3: https://www.youtube.com/watch?v=xwJ76qYlzXg
Kristines portfolio: 1:44
Criteria for a good logo design: 4:22
Work begins: 10:15
Using smart objects to create artboards: 12:35
How to choose fonts: 18:00
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