Live Graphic Design, Branding & Identity with Kristine Arth – 1 of 3

Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine will highlight her design brief, color palette, copy and font before developing several logo designs for the conference. Stay tuned to learn how Kristine approaches brand identity and logo design!

Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline.

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►Check out her work: https://www.behance.net/arthkris
►Click HERE for part 2: https://www.youtube.com/watch?v=8lY0Tjg33Ww

Intro: 1:13
Brief: 3:55
Sketches with her ideas: 15:45
Designing logo ideas in Illustrator: 20:35
Refining one of those logos: 1:09:30

► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe
► View our SCHEDULE: http://bit.ly/BeSchedule
► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists

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