Less But Better – The 10 Principles for Good Design

You are probably familiar with the phrase ‘less is more’, but what about ‘less, but better’? Coined by German industrial designer and former architect, Dieter Rams, he was concerned about his contribution to the world of β€œan impenetrable confusion of forms, colours and noises.” He asked himself an important question: is my design, good design?

Dieter Rams answered his own question through his ten principles for good design, which could be seen as an approach to simplicity and minimalist design, focusing on the essential.

In this video, I introduce Rams’ ten principles for good design, and while these were developed for product design, I give my own insights on how they can be applied to residential design, interior design and architecture.

00:00 – Introduction
00:42 – Principle 1 – Good design is innovative
01:15 – Principle 2 – Good design makes a product useful
01:52 – Principle 3 – Good design is aesthetic
02:24 – Principle 4 – Good design makes a product understandable
03:07 – Principle 5 – Good design is unobtrusive
03:36 – Sponsor
04:49 – Principle 6 – Good design is honest
05:26 – Principle 7 – Good design is long-lasting
06:09 – Principle 8 – Good design is thorough down to the last detail
06:50 – Principle 9 – Good design is environmentally-friendly
07:30 – Principle 10 – Good design is as little design as possible
08:11 – Conclusion

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Produced by Simple Dwelling
Filmed and Edited by Simple Dwelling / Anthony Richardson

Music from YouTube Audio Library

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