How can you understand your client’s sense of design style? What questions can you ask them? Are there any exercises to help you get on the same page?
In this episode, we bring back a clip from our Adobe Max interview with design legend, Paula Scher as she shares what she has learned in her years of experience.
Who is Paula Scher?
Paula Scher is a Partner @ Pentagram and one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular… See more @ https://www.pentagram.com/about/paula-scher
See the full interview with Paula from Adobe Max 2019 here:
Our Adobe Max Interview Playlist:
In partnership with Adobe – See more content on Adobe Creative Cloud’s channel here: https://www.youtube.com/user/AdobeCreativeCloud/
#PaulaScher #Pentagram #AdobeMax2019
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