John Gerrard – ‘Video Can No Longer Be Considered Experimental’ | TateShots



Irish artist John Gerrard has taken digital technology usually employed by the commercial gaming industry to create virtual landscapes that simulate extremely detailed and authentic rural American farms and terrains.

His computer simulated videos use sophisticated computer software and algorithms to reproduce, for example, the annual orbit of the Earth around the Sun or a 24 hour journey from day-to-night.

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