insitu.reviews: Pupi & Productora



Aside from having four walls and a roof, our homes are collections of objects, curated cumulatively over years and decades. They can be read as intimate portraits of those who inhabit them—with each object telling a story, however fantastic or banal. insitu.reviews—conceived by Gavin Youngs and Alessandro Bonavita—is a new miniseries premiering on NOWNESS, asking what happens when an unknown foreign object is introduced into a space that otherwise is delicately and personally curated. How does design ‘fit’ and ultimately ‘belong’ within a space? Here we find out.

The third of these candid reviews of unknown objects introduces Milanese entrepreneur Pupi Solari to a new piece of furniture from Mexican-American design studio Productora, whose bright yellow table references everyday street architecture in America and were originally produced for Maniera gallery in Brussels. Youngs and Bonavita—the former a film director at The Apiary, the latter an art director—explain that when “a seemingly random design object appears in a home without context, without known author, without explanation… the design is forced to speak for itself, and be spoken to.” This isn’t your normal product review.
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