In the next instalment of our exclusive video series with Bolon, directors Marie and Annica Eklund explain how the Swedish brand’s Stockholm Design Week exhibition marked the start of “a new chapter” for Bolon.
Bolon’s Innovators at Heart show took place at Bolon Lab Store, the woven flooring brand’s new showroom space, during Stockholm Design Week last month.
It showcased Bolon’s latest flooring collections alongside a range of experimental rugs and collaborations with leading furniture producers.
“Innovators at Heart is so much more than just an exhibition,” says managing director Annica Eklund in the movie, which was filmed at the exhibition in Stockholm.
“[We are presenting] the possibilities of what we can achieve with our material. So you should understand Bolon’s history, but also the possibilities for the future.”
Bolon launched two new products at the exhibition – a new Bolon Studio tile called Wave, which was informed by the curved shape of traditional terracotta roof tiles, and a striped woven vinyl flooring collection designed by architect Jean Nouvel.
“It’s a typical Jean Nouvel look with a lot of energy, colour, and very architectural,” says Eklund
Read more on Dezeen: https://www.dezeen.com/2017/03/02/video-interview-bolon-innovators-at-heart-exhibition-marie-annica-eklund-movie
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