We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Omar Salma’s unofficial redesign of the ING company logo.
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Should the refined, classic logo remain untouched or could it use an updated makeover? Let’s check out Omar’s research and process to see why he thinks ING can step it up!
This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by ING.
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Omar Salman is a Brand Identity Designer, Founder of Dzneer, with more than 5 years of professional design experience. Omar helps brands to grow through rebranding and creating distinctive brand identities through a brand strategy process. Omar works on brand identities that have a positive influence on the gut feeling of their customers.
00:00 – Start
2:00 – What is rebranding?
8:00 – Research
22:00 – Omar’s mind map
27:00 – Omar’s timelapse process
50:00 – The final logo
59:00 – Omar’s mockup process
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