ING Logo Redesign w/Omar Salman



We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Omar Salma’s unofficial redesign of the ING company logo.

Follow Omar here:
https://www.behance.net/omar324
http://instagram.com/omar_dzneer

Branding Agency

Should the refined, classic logo remain untouched or could it use an updated makeover? Let’s check out Omar’s research and process to see why he thinks ING can step it up!

This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by ING.

Affilliate sponsor LGND energy drink:
https://drink-lgnd.com/discount/DO15
Use code: DO15

Check out our Logo Design and Style Guide course here:
https://bit.ly/LogoDesign_01
https://thefutur.com/course/style-guide-kit

Omar Salman is a Brand Identity Designer, Founder of Dzneer, with more than 5 years of professional design experience. Omar helps brands to grow through rebranding and creating distinctive brand identities through a brand strategy process. Omar works on brand identities that have a positive influence on the gut feeling of their customers.

Mockup Resources:
https://logolab.app/home
https://www.graphicpear.com/
https://mockups-design.com/
https://mockupsforfree.com/
https://zippypixels.com/

00:00 – Start
2:00 – What is rebranding?
8:00 – Research
22:00 – Omar’s mind map
27:00 – Omar’s timelapse process
50:00 – The final logo
59:00 – Omar’s mockup process

===
👉Subscribe: https://goo.gl/vB9zoP
👉See our main channel: https://goo.gl/F2AEbk

#TheFutur #1BminusOne

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

If you’re a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur 


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

Our recommended products and Booklist:
https://kit.co/TheFuturIsHere

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Spotify: 🎙


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


Host– Chris Do
Content Director– Matthew Encina
Producer – Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne

source

RECOMMENDED

Send this to a friend