Illustrating Custom Logo Designs with Mike Jones – 1 of 2

Tune in to watch Mike Jones as he creates logo designs using Adobe Fresco and Adobe Illustrator! Follow along as Mike builds custom assets for a fictional barista brand, from sketching with vector brushes in Fresco to building final assets in Illustrator.

Guest Mike Jones is creative director of Serve Studios based in Georgia:


Andrew Hochradel is a freelance brand identity designer based in Southern California:
Join us LIVE on Behance:

00:00 Start
6:15 Sketching Thumbnails in Fresco
11:15 Using Your Own Hand to Draw Hands
13:05 Fleshing Out the Hand Sketch
25:15 Starting the Hand Lettering Process
28:45 Mike’s Opinion on Showing Sketches to Clients
39:10 Coloring in the Hand Lettering
43:50 Mike’s Creative Cloud Experience History
46:35 Sketching Out a Coffee Mug
54:15 Assembling the Badge Logo
1:04:05 Filling in the Gaps of the Badge
1:22:05 Plans for Tomorrow’s Stream
1:25:10 When to Hand Draw Letters and When to Use Fonts
1:30:00 Sophie Potter Artist Spotlight
1:48:25 Plans for Tomorrow’s Stream in Illustrator


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