I Wish I Knew This When I Started: Logo Design



Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little?

On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation.

Later on, he heard about other designers like Aaron Draplin charging $20k and thought โ€œWow! Thatโ€™s amazing. But thereโ€™s no way I could charge that.โ€

Is this a problem youโ€™re facing? Then watch this episode.

Find MrBenBurns here:
https://www.instagram.com/mrbenburns/
https://www.youtube.com/c/mrbenburns

Annotations:
โ€”
2:40 First logos and competing to work at spec via O Desk
5:18 Q: Why didnโ€™t it occur to you to ask for more money?
8:47 Q: Have you ever run into a situation where clients ask you for more?
9:59 Value your time as more than a commodity, and donโ€™t give it away for free.
12:00 Lack of symmetry in logic
14:18 The Difference is confidence in the value that you provide
15:20 You can do the same work, but you have to position it differently to charge more.

AIGA Pricing Guide + Ethics:
http://www.aiga.org/aiga/content/tools-and-resources/design-business-and-ethics/

Media Drop:
โ€”
Aaron Draplin โ€“ Making it in the little leagues (TedxPortland)

_
Listen to our podcast on iTunes: The Futur
https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2
Android Stitcher
http://www.stitcher.com/podcast/aaron/the-futur

HOW TO SUPPORT THE FUTUR:
Purchase a Kit: http://theskool.co/collections/all or
subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else.

Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20

Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo

Get your business cards printed at Moo:
http://www.moo.com/share/qn6x98

_
Connect with us online:
http://thefuturishere.com
https://www.facebook.com/theFuturisHere/

Need brand strategy help?
Visit Blind LAโ€™s WEBSITE: http://blind.com

Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign
https://www.instagram.com/thechrisdo

Jose Caballer: https://twitter.com/joseCaballer
Aaron Szekely: https://twitter.com/AaronSzekely

The PROCESS
Credits:
Executive Producerโ€“ Chris Do
Hostsโ€“ Chris Do
Directorโ€“ Aaron Szekely
Cameramanโ€“ Aaron Szekely, Andrew Truong
Producerโ€“ Aaron Szekely
Editorโ€“ Aaron Szekely
Show Openโ€“ designed by William VanSkaik, animated by Bara Kwon
Intro Theme Songโ€“ Adam Sanborne www.adamsanborne.com
Annotationsโ€“ Isaiah Nwukor

source

Save This Post
Please login to bookmark Close