Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little?
On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation.
Later on, he heard about other designers like Aaron Draplin charging $20k and thought โWow! Thatโs amazing. But thereโs no way I could charge that.โ
Is this a problem youโre facing? Then watch this episode.
Find MrBenBurns here:
https://www.instagram.com/mrbenburns/
https://www.youtube.com/c/mrbenburns
Annotations:
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2:40 First logos and competing to work at spec via O Desk
5:18 Q: Why didnโt it occur to you to ask for more money?
8:47 Q: Have you ever run into a situation where clients ask you for more?
9:59 Value your time as more than a commodity, and donโt give it away for free.
12:00 Lack of symmetry in logic
14:18 The Difference is confidence in the value that you provide
15:20 You can do the same work, but you have to position it differently to charge more.
AIGA Pricing Guide + Ethics:
http://www.aiga.org/aiga/content/tools-and-resources/design-business-and-ethics/
Media Drop:
โ
Aaron Draplin โ Making it in the little leagues (TedxPortland)
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Jose Caballer: https://twitter.com/joseCaballer
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The PROCESS
Credits:
Executive Producerโ Chris Do
Hostsโ Chris Do
Directorโ Aaron Szekely
Cameramanโ Aaron Szekely, Andrew Truong
Producerโ Aaron Szekely
Editorโ Aaron Szekely
Show Openโ designed by William VanSkaik, animated by Bara Kwon
Intro Theme Songโ Adam Sanborne www.adamsanborne.com
Annotationsโ Isaiah Nwukor
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