How you can activate the soft power of your museums | Ngaire Blankenberg | TEDxHamburg

Ngaire Blankenberg on how you can activate the soft power of your museums at TEDxHamburg.de (www.tedxhamburg.de).

Ngaire Blankenberg is internationally recognized for her work planning innovative museums and revitalizing urban spaces. She is co-author, with Gail Lord, of Cities, Museums and Soft Power (AAM Press 2015) which urges museums to play a more vital role in creating equitable, inclusive and empowering cities. She is co-founder of the Museum of AIDS in Africa- a pan-African project which collects, preserves, interprets and remembers the history and impact of AIDS on the continent.

As European Director and Principal Consultant at Lord Cultural Resources, the world’s largest museum and cultural professional practice, Ngaire advises museums, the private sector and governments throughout the world on ways to develop their cultural assets for public benefit.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com/tedx

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