Chris Do and Jose Caballer share how they translate strategy into visual design. Learn how to scaffold towards a solution with your client. Learn the framework (or process) Chris uses to translate your, and your clients ideas into a strategy that makes it easy to write copy, create adds, logos, choose colors, designs, etc. that are aligned with your, and your clients shared goals. Chris reminds us that there is no original work, everything is a copy or modification of another idea. Everyone uses references to inspire their designs, stand on the shoulders of giants.
They each share examples of their process and links to more examples are below.
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03:08 Ask Who Am I Designing It For?
05:02 What’s the goal of this project? Create a list.
07:23 The 3 basic methods of strategy.
07:53 Commit to words to remove the ether and make tangible goals.
09:16 Q: How do you create your strategy on paper (for your client)?
10:50 Translate visual words into moodboards /stylescapes.
13:11 The best way is to take gradual collaborative steps toward design.
15:00 Conceptualize the voice
16:14 Designers should look at other work so that their own looks unique.
16:40 There is no such thing as original work.
17:42 I use the collective designs as a support to infuse my voice into design.
20:59 Contextualize brand voice while considering both customer and client values.
23:50 The strategy building framework
26:27 How much do you ask clients to collaborate, and how much do you let meetings flow.
30:10 Color Theory to match with your brand attributes.
Links Discussed in This Episode:
Color Theory – Brand Attribute Matching: http://changingminds.org/disciplines/communication/color_effect.htm
Free Strategy Videos:
Defining the Brand Pt1: http://youtu.be/e916gMCWVKI
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