How To Position Your Design Company And Reduce Competition



How many people should be able to do the same thing you do? How can you test if you’re specialized enough? How do you niche down if you aren’t already?

In this episode, Chris talks to David C. Baker. They discuss how to know if you’re specialized enough. David shares how many clients you should have that are local and distant to represent you’re an expert.

David Baker charges $18k a day to advise firms. He’s helped over 900 firms. The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space—David C. Baker has been called the expert’s expert by the NY times. He’s here to help you become an expert.

David C Baker
@DavidCBaker (social)

The Business of Expertise:
https://www.expertise.is/#book

Check out the full conversation with David Baker here:

===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Skillshare: https://skl.sh/34z8qVj
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Cinematography– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Eric Sweet
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne

source

UC-b3c7kxa5vU-bnmaROgvog

RECOMMENDED

Send this to a friend