Is your idea good? What’s the best way to make your idea come to life? How do you know if you have an interesting product concept? Should you make your idea or not?
In this video, Chris talks about how Google knows if they have a good idea?
The best approach to coming up with an idea is to prototype it so that it looks like what you want, but has no functionality then test it. Like a crowdfunding site and to see if people want your idea. This allows you to use the collective intelligence of the internet to make your idea better.
This is how Google tests their ideas according to one of their design directors (paraphrased): “Just build the top of the pyramid, design it and make it appear to be working and see if people can get excited about it. If yes, then go ahead and get the accountants and developers and engineers to make it.”
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