Want to learn how to design logos with Adobe Illustrator & Photoshop? Join graphic designer and illustrator Dany Vo on Adobe Live as he shares how to create packaging design for a plant-based cake-pop company using Illustrator and Photoshop.
In part 1 – he’ll show you how to pull a design from a brief, create a moodboard, and begin designing the typography and logo. Stick around for part 2 where he’ll develop the front and back of the packaging, share how to use stock photos in your designs, and create competitor shelf-mockups!
Guest Dany Vo is an illustrator / graphic designer based in New York: https://www.behance.net/DangVoDesign
Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara
Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Intro of Dany
03:15 Dany’s showreel
05:00 Project overview
11:50 10 questions to get your project started
22:30 Brand target demographic
24:40 Brand Personality
26:15 Branding strategy
27:50 Brand competitors
30:40 Inspiration and Mood boards
33:50 Where does Dany find inspiration?
36:15 Work begins in Illustrator
39:30 Choosing and customizing fonts
51:10 Does Dany pitch one client concept or more than one?
53:40 Working with mockups
58:30 Adding some colorful design elements to the package
01:03:00 Testing illustrations and styles
01:10:00 Advice for presenting logos
01:13:00 The importance of confidence and communication
01:16:45 Testing different logo versions
01:19:00 Creating custom illustrations
01:26:00 Dany’s design through process moving forward with the branding
01:28:00 Text on a path and rotating type orientation
01:31:00 Custom shapes with the pen tool
01:32:30 Designing in RGB vs CMYK
01:39:00 Dany talks about working with Sumo Citrus
01:43:30 Experimenting with colors
01:50:00 A recap of Day 1
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How to Design Logos & Packaging with Illustrator & Photoshop! | Tutorial 2 | Adobe Creative Cloud