How To Design Brand Identity Stylescapes

Top 3 things to know when designing a stylescape.
What is a style scape and how can you apply it your web or identity design?
What’s the difference between a mood board and a stylescape anyways?

We discuss how to effectively design stylescapes for your next project and reduce the time exploring designs and dealing with client revisions.


02:25 What is a Stylescape?
03:02 Involve your clients into the step by step design process
07:15 Case Study: Chicken Bistro
09:54 Step 1: Curate content based on three main brand attributes
14:05 When curating brand elements, choose similar brand attribute words that are visual.
15:17 How far should you vary your Stylescapes?
20:20 Step 2: Tell a design story – Stylescape framework template
22:56 Step 3: Make it artful and dynamic
24:50 Filling in the Stylescape (colors, typography, imagery)
33:00 Q: What’s your process for hiring a designer to make a Stylescape?

Links Discussed in This Episode:

Adobe Kuler:…
Typography Served:
Best Web Designs:
Shutter Stock:…

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