How to Design a Logo: Color | BYOL Show EP3

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By the end of this video, we’ll end up with 3-4 color schemes for our logo that connect to the brief, client and the customer. I’ll explain some of the basics of color theory and the psychology of color. We’ll explore the different techniques you can utilize for picking colors. We’ll also find the best ways to get color inspiration for your own projects.

Intro: 0:00
The meaning of color: 1:24
Mixing colors: 5:10
Competitor analysis: 12:04
Own your color: 12:56
Borrowing colors: 18:46
Color pairing: 23:04
Color pairing on backgrounds: 33:41
Color inspiration: 37:49
Black & White: 42:32
Gradients: 49:08
What colors to pick?: 56:26
Outro: 1:04:42

Links mentioned in this video:
Advanced Color tips & tricks for Adobe Illustrator:
How to make gradients bend using Gradient Mesh:
Coolhue 2.0:
Adobe color:

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