How do you deal with losing the biggest project of your life? What can you learn from your professional failures? We give you an unfiltered look into what it’s like at a branding design agency.
You are here when we win, so we thought we’d share a moment that we’d sooner forget. But that would be missing the point. In times of defeat, it’s imperative to sit down with the team and do a post mortem. What happened? How can we learn from this? How do we not have this happen again?
This is a tough one for us to share. Let us know what you think of this edition of snapshot. We go full confessional style.
Annotations:
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0:21 Postmortem: Losing a million dollar project with the potential to move us steadily forward
2:49 Never underestimate the value of a well-built proposal
3:09 Good Partner: Team up with the best people on the planet to do the job.
3:33 B+ Call: The call is where you close the deal, building report, listening intently and addressing objections.
4:03 Professional Presentation: Know your proposal and your client inside and out
4:17 Met All Deadlines: Missing a deadline is a deal breaker, met all your deadlines.
4:33 Budget Zone: Use price bracketing to float some numbers by the client to gauge their comfort level.
4:52 Responsive: We were timely in responding to any questions they might have.
The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. – Vince Lombardi
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