How to create a creative culture in a company.

Innovative companies have a thriving creative culture that drives them. What if you work in a company but the culture is toxic? What’s at risk? How do you change the direction of the culture at work?

This is a converted episode from our podcast The Futur. Enjoy.


2:16 It’s a mistake to let skill and talent be your most important hiring factors. Discover what core values your company and the people you hire should believe in.

5:22 Test and observe how tangible your company’s culture is in practice. If you are unaware of the culture as an owner/founder, take some time to recognize it.

8:25 Adapt your company culture to be open to the subtle differences and interests of younger generations entering the workforce.

13:00 The consequences of not having an inspiring and inclusive company culture.

15:59 Let everyone in your company know that their opinions matter and that their ideas are worth being heard regardless of their job title.

19:25 Put tests in place to filter out people who are not in alignment with core company values.

21:23 The benefits of having a team that is in step with your beliefs and values.

23:28 The secret to solidifying company culture is being consistent with what you and the customers that you serve believe from the top – down.

25:59 How good companies provide creative outlets for their creatives to explore endeavors outside of the everyday work.

28:20 Most great projects have a finish date. Cultivating a culture of continual experimentation can yield more worthwhile results.


30:12 Q: How can an employee approach their boss with a company culture issue?

34:35 Find what you can personally contribute to progress your company culture from your current work position

36:00 Life is too short to work in a company that does not fulfill you.

37:26 Q: Should a company culture change over time and adapt to employees’ individual lives?

40:44 Giving employees the freedom to learn new things and invest in their personal growth can bring back value to the company.

41:42 Q: How to incentivize creativity to inspire creatives to bring something extra to ordinary projects.

42:54 Q: What’s your view on flat company structures versus traditional job roles/titles.

44:00 Actionable steps towards building a sustainable company culture.

46:00 Instill Your mindset alongside the culture as a guideline to help employees make their own decisions.

46:58 Find inexpensive ways to encourage non-work related collaboration among your employees.

49:47 Q: How to feel comfortable with being yourself at work and contribute fresh ideas?

53:53 Q: How to prevent your company from becoming an echo chamber of disconnected leadership.

Book Drops:
Why Leaders Eat Last – Simon Sinek (Also a Ted talk)
Delivering Happiness – Tony Hsieh
A Whole New Mind – Dan Pink
Art of Fear – David Bayles & Ted Orland

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Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon



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