How to Choose the Right Projects + How to Say No to the Wrong Ones (An Architect’s Guide)

Often our first inclination is to accept every opportunity that presents itself, but – somewhat counterintuitively – saying no can actually help your business grow buying you freedom and helping you build a stronger brand.

In this video I list the questions you should ask when deciding which projects to take on and how best to determine which ones to decline. I share the framework I use when choosing which clients my small business can collaborate with.

Be sure to watch the end where I describe the benefits and a methodology for saying, “No…”

Although these questions specifically apply to a residential design practice, they can be applied more broadly to many facets of life helping you to focus on your priorities and goals rather than the priorities of others.

Tell me in the comment how you say “no”?

Architects, photographers and designers featured in this video:
SHSH Architecture + Scenography
Chris Pardo Design – Elemental Architecture
Platform 5 Architects
Andrew Snow Photography
Lane Williams Architects
Lane Williams Architects
Ian Moore Architects
Exterior Worlds Landscaping & Design
Bates Masi Architects LLC
AR Design Studio Ltd

// GEAR I USE //

* Canon 70D:

* Canon 24mm f2.8 Lens:
* Canon 40mm f2.8 Lens:

* Rode VideoMic Pro (hotshoe mtd.):
* ATR-2100 USB (dynamic mic):

* Prismacolor Markers:
* Timelapse Camera:
* AutoCAD LT:
* SketchUp PRO:
* HP T120 Plotter:
* Adobe CC Photography (Photoshop/Lightroom) Plan:

* Architect + Entrepreneur Startup Toolkit:

Please watch: “Inside My Sketchbook + An Architect’s Sketching Tools”



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