How To Build A Social Media Following— Get Started

How to start doing social media? Should you show your work? Are works in progress worth sharing? Think process not product. How do you build a social following on Instagram, Twitter, Facebook, and Youtube?

0:15 Where do I start? Create a mental scrapbook or public journal
1:00 Lists of things that you can share on social media
1:18 Sharing helps you to learn about yourself
1:58 Experts forget their past struggles
2:09 Is this post shareable? / Would they pay to learn this?
2:23 Think process, not product. Share the process of creation. @JennetLiaw
3:09 Collecting vs creating. @logoinspirations
5:05 Speak Natively – Each channel should have something different
6:09 Create your own brand guidelines
6:28 Use relevant hashtags
6:48 What shouldn’t you share on your business page?
7:29 Delete posts with low engagement
7:51 Quality beats frequency
8:22 Tools for social media

Show Your Work

Austin Kleon

Jennet Liaw

Logo Inspirations

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