Why is it that outsiders are often the ones who come up with innovative ideas and disrupt industries? Jeff Bezos wasn’t in the business of selling books before he started Amazon, which now has displaced all bookstores. Not knowing the rules can lead to real breakthroughs and discoveries. Most discoveries are made by people who don’t know the rules or are new to a particular field.
01:16 Paradigm
03:00 Jeff Bezos ability to see bookstores in an entirely new way led to Amazon
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