When undertaking design, we want to avoid making arbitrary decisions, good design has meaning and substance behind it.
When presenting logo design to clients, they will love design that reflects their product or business perfectly, and has strong meaning and relevance behind it.
In the early stages of the design process we should take some time to learn as much about what we are designing for. The more we understand a subject matter and context, the more likely we are to get inspiration and discover a meaningful and appropriate idea.
At this crucial stage in the design process, some of you may be wondering how many logos routes I should create and present to the client?
And this is a really good question!
As there are a lot of mixed opinions on this which can often come down to your circumstance.
In this video I am going to discuss how many logo routes you should create and present to your client on a project.
So let’s get into it!
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DOWNLOAD LINKS:
LOGO DESIGN COURSE PROJECT & ASSET FOLDER:
Get the course project & asset folder from the course overview video here:
TUTORIAL COURSE PDF WORKSHEET:
Download for FREE PDF from the course overview video here:
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COURSE PLAYLIST:
This video is part of a 44 part course:
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TOPICS COVERED:
00:00 Introduction
01:36 Example 1 – Design Agency
03:31 Example 2 – Solo Designer
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