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“Good design is good business,” said IBM CEO Thomas J. Watson in 1973. Today, data shows that this statement holds true more now than ever. Companies that embrace creativity outpace competitors and drive more growth. Join Mike Rigby, global head of business transformation at R/GA, as he explains how to design better business models — not just better brands. From designing a radical new bank for the underserved in Brazil to inventing a new business model for a revolutionary green chemistry company that removes the need for petrochemicals, see how design is the key to helping businesses create more value for themselves and the communities they serve.
As Mike shares how R/GA has helped organizations reinvent themselves by putting creativity first, you’ll discover:
How to design for better business, not just brand
How brand design has evolved
How great design can not only drive business but also move culture
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