Helvetica Typography Crit & Live Work Session



Molly is working on a new series where we showcase some of our favorite typefaces. On this episode, we’re going to look at Helvetica. She’s about 70% done. Chris sits down with her and critiques her work.

Annotations

03:25 The secret to great design is repetition and contrast
03:55 The Rule of Thirds
06:19 Changing the scale
12:40 We use linear elements to reinforce edges, break up white space, and anchor and pair different elements
16:09 the rhythm of repetition creates new relationships between elements
20:09 Q: How do you feel about mixing serif and sans serif fonts?
31:19 Rearranging Slides & Grids
41:59 Bad habits make work harder, clean layers make work easier
1:37:50 Q: Why are you pushing all of the elements to the edge?
1:41:45 Investigate the elements added that break the flow of the design.
1:49:30 Giveaway: Win Without Pitching Manifesto
2:01:26 Change just one aspect of the design at a time.
2:17:40 Outro

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Annotations– Isaiah Nwukor
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