The City of Helsinki has revealed a first-of-its kind app and website meant to empower citizens, businesses and tourists to make more sustainable choices.
The Think Sustainably digital service resembles a Time Out-style city guide, but with environmental sustainability as the primary rubric.
It is part of the local government’s Carbon Neutral Helsinki Initiative, which aims to take the city carbon neutral by 2035 — a change that would involve cutting each resident’s carbon footprint to one-quarter of what it is at present.
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