How do I increase my revenue and hit my financial goals? What are some practical steps to land clients? Should I go after the big fish or stay with smaller/medium size potentials? If there is one thing I can should be doing to land more clients what is that? Want practical business advice on how to grow you design practice? You’ve come to the right place.
CSUN Professor/Designer MFA Candidate
4:45 What are practical steps to build my business from a small practice to a bigger agency? I have a partnership with 2 interns.
5:51 What are your business goals? What are you trying to hit in revenue within the next year?
6:45 How will you personally transform in order to be worth the money you want to be paid? Will hiring more people help?
7:50 building a sales pipeline or sales funnel. How can I get more job opportunities?
9:45 asking for referrals. Why are you afraid of asking for referrals?
15:17 How can I expand my services beyond what I’m doing right now?
17:11 Email marketing tips. Here are some from Neil Patel
18:40 Simon Sinek— the order in which you say something matters.
21:08 3 key ideas: Know, Trust, Like. People hire people they know, trust and like. Get known to get hired.
24:00 Aaron shares his experience with a pushy sales person
30:45 The problem with sales and pushy sales techniques.
31:39 How do you convince a client that they need your help?
32:30 Chris talks about the negative aspect of projecting your needs on the client
34:00 How to help business owners by identifying their problems (with examples)
37:30 How do you test if a rebranding process would work?
39:30 Why you shouldn’t be premature in assessing the problem that a business has?
41:45 Should a graphic designer be more involved in consulting?
42:11 How do you deal with the transition from graphic designer to branding consultant?
46:19 Client and consultant roleplay to exemplify the process
54:00 Chris talks about logo importance in branding
56:30 Chirs talks about closing the gap between low revenue and high revenue clients
01:05:30 The negative aspect of unsolicited advice
01:08:54 Difference between a average company and a amazing company
01:12:00 What should you be doing as a small company to improve?
01:15:50 How do you work with clients that refuse the diagnose stage?
01:18:45 Video Recap
01:21:26 Should you work for free for your portfolio?
01:24:00 The Wrap
This is the Futur of Education— Disrupting the design education paradigm.
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Executive Producer– Chris Do
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Editor– Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica
Futur theme song— Adam Sanborne