How do I increase my revenue and hit my financial goals? What are some practical steps to land clients? Should I go after the big fish or stay with smaller/medium size potentials? If there is one thing I can should be doing to land more clients what is that? Want practical business advice on how to grow you design practice? You’ve come to the right place.
Jung Hong
CSUN Professor/Designer MFA Candidate
AxisOfEvilDesign.com
KGBKhrome.com
4:45 What are practical steps to build my business from a small practice to a bigger agency? I have a partnership with 2 interns.
5:51 What are your business goals? What are you trying to hit in revenue within the next year?
6:45 How will you personally transform in order to be worth the money you want to be paid? Will hiring more people help?
7:50 building a sales pipeline or sales funnel. How can I get more job opportunities?
9:45 asking for referrals. Why are you afraid of asking for referrals?
15:17 How can I expand my services beyond what I’m doing right now?
17:11 Email marketing tips. Here are some from Neil Patel
https://neilpatel.com/blog/11-types-of-cold-emails-that-generate-a-response/
18:40 Simon Sinek— the order in which you say something matters.
21:08 3 key ideas: Know, Trust, Like. People hire people they know, trust and like. Get known to get hired.
24:00 Aaron shares his experience with a pushy sales person
30:45 The problem with sales and pushy sales techniques.
31:39 How do you convince a client that they need your help?
32:30 Chris talks about the negative aspect of projecting your needs on the client
34:00 How to help business owners by identifying their problems (with examples)
37:30 How do you test if a rebranding process would work?
39:30 Why you shouldn’t be premature in assessing the problem that a business has?
41:45 Should a graphic designer be more involved in consulting?
42:11 How do you deal with the transition from graphic designer to branding consultant?
46:19 Client and consultant roleplay to exemplify the process
54:00 Chris talks about logo importance in branding
56:30 Chirs talks about closing the gap between low revenue and high revenue clients
01:05:30 The negative aspect of unsolicited advice
01:08:54 Difference between a average company and a amazing company
01:12:00 What should you be doing as a small company to improve?
01:15:50 How do you work with clients that refuse the diagnose stage?
01:18:45 Video Recap
01:21:26 Should you work for free for your portfolio?
01:24:00 The Wrap
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This is the Futur of Education— Disrupting the design education paradigm.
Want a deeper dive? We have courses on Typography, Lettering, Sales & Marketing, Social Media and The Business of Design here:
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Credits:
Executive Producer– Chris Do
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Editor– Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Isaiah Nwukor
Typefaces: Futura, Din, Helvetica
Futur theme song— Adam Sanborne
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