Grohe creates watery installation for launch of Atrio faucet collection | Design | Dezeen

In this movie produced by Dezeen for Grohe, vice president of design Michael Seum explains the concept behind the brand’s water-filled Milan design week installation, where it launched its latest collection of faucets.

Grohe, a manufacturer of sanitary fittings for kitchens and bathrooms, revealed its pared-back redesign of the Atrio faucet collection during Milan design week in April.

The range centres around a minimalist mixer faucet with circular geometries.

“Atrio is a new collection of faucets within our spa category designed for the luxury market,” says Seum in the movie.

The design is a stripped-down take on previous iterations of the Atrio collection. “It’s more about what we didn’t do,” claims Seum. “Atrio is a line of simplicity and reduction. It’s about balance and symmetry.”

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