Join Designers Amy and Jennifer Hood on Adobe Live as they create branding and identity for Eterneva, a company that turns ashes into diamonds. This week they will discover logo concepts, define brand guidelines and create business collateral in Illustrator, Photoshop and Indesign CC!
Amy and Jennifer are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies. The dynamic duo also runs a goods company called Odds and Sods and #ConnectingThings, an offline and online creative community with chapters in 4 states.
Join us on Behance: https://www.behance.net/live
Check out part 1: https://www.youtube.com/watch?v=8N0zmrZnL0M
Check out part 2: https://www.youtube.com/watch?v=sESU1FrVqps
Work begins: 14:50
Keeping your illustration organized: 37:00
Building CMYK and RGB files for a client: 43:00
Making custom path segments: 52:00
Overcoming art-block and getting inspired: 55:00
The package design: 1:19:40
Finding clients: 1:45:00
Music by Chillhop & Andrew Applepie