JUMP Branding & Design Inc. has been the design agency of record since the inception of the South St. Burger Co. concept, among other high profile Canadian brands. This project was the most challenging one yet; it was the first time either company had ventured into LEED Certification process, and marked South St. Burger Co.’s first shopping centre location in Ontario.

“Bayview Village is a destination for all things Haute Couture, and caters to a discerning clientele. This was a fascinating project blending a premium burger concept with a fashion centric environment, using LEED Certification design standards, and pull it all together to represent a contemporary design, fitting the South St. Burger Co. brand and all stakeholders,” comments Eric Boulden, president at JUMP Branding & Design Inc. “We feel very fortunate to be recognized for our work on this project, especially considering the impressive projects of the other nominees.”

These awards fall on the heels of JUMP’s win at last year’s A.R.E. awards in the category of ‘Innovation in Energy 2011 Sustainable Award’ for South St.’s “Urban Concept” Shops at Don Mills location, which opened in 2010.

In keeping with South St. Burger Co.’s sustainability initiatives and to achieve LEED certification standards, the Bayview Village location reflects:

• Reduced energy consumption and optimized energy performance,
• Sourcing high efficiency equipment with ‘Energy Star’ rating,
• Reduced water consumption,
• Reduced construction waste by diverting all recyclable materials to recycling facilities to divert from landfills,
• An on-site construction management plan to control contaminants from entering HVAC during construction,
• Choosing regionally manufactured and extracted materials where possible,
• Choosing products with recycled content where favored,
• 85% LED lighting throughout the space,
• Using 100% of energy from sustainable sources,
• Use of low and no VOC paints and sealants, FSC certified wood, wood composite products & adhesives with no urea-formaldehyde,
•Increased ventilation to the space, and
Reduced CO2 emissions by ensuring no CFC equipment to be used.

About Jump Branding & Design Inc.
Jump was founded in 2004 by principals Eric Boulden, Jason Hemsworth and Jerry Alfieri. Jump’s hallmark is the careful development of tailored branding programs that provide meaningful differentiation and engage the target audience. The firm’s integrated approach to corporate identity, product packaging, retail and restaurant environments, and digital communications, is key to delivering consistency at every brand touch point.

Project Name: Gourmet Burger meets “Haute Couture”
Location: Bayview Village – Toronto, Ontario Canada
Client: South St. Burger Co.
Designers: Jump Branding & Design Inc.
Project Manager: Eric Boulden
Design Team: Eric Boulden, Melissa Zurfluh, Emily Strub, Richard Patmore, Jason Hemsworth, Jerry Alfieri
Engineers: Nova Trend, Seawood Consulting
Contractor: Unitedwell Interior Contracting
Project opening date: November 17 2011
Photographer: David Whittaker