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In this video, I take you behind the scenes of a real client logo design project — from sketching ideas to building a custom typeface and exploring multiple brand directions. If you’re a designer who wants to master the logo design process, check out my Logo Launch Course on Design Academy.
🎓 Learn how to present and sell your logo designs:
👉 Design Academy https://www.designacad.com/
🔥 The Ultimate Logo Presentation Template: https://assets4d.com/products/the-ultimate-logo-design-presentation-template
If there’s anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
Timestamps:
0:00 Intro
0:11 Starting the Concepting Process
0:42 Using a Moodboard and Mind Map
1:07 Defining Open Magic’s Brand Tone
1:30 Balancing Serious and Playful
2:01 Designing the Star Icon
2:38 Making the Design Approachable
3:34 Exploring Icon Functionality
4:17 Adding 3D and Interaction Concepts
4:37 Typography Exploration Begins
5:27 Creating a Custom Typeface
6:11 Refining the Brand Font
6:48 Sponsor Message: Framer
7:52 Iterating on Icon Concepts
8:34 Exploring New Visual Directions
9:00 Introducing the Framed Logo Idea
9:34 Developing Shapes and Composition
10:14 Visualizing the Letter “M” with Stars
10:48 Testing 3D Logo Applications
11:03 Emphasizing the Logo Type
11:21 Calligraphy Exploration with Magic
12:01 Refining Calligraphy Digitally
12:22 Building the Final Icon Concept
13:23 Summarizing Ideation Directions
13:47 Preparing for Client Presentation
14:09 Wrapping Up and Next Steps
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