Extreme Culture: The Intermix of Real and Virtual Realities (Full Video)

Extreme Culture: The Intermix of Real and Virtual Realities

This panel will be a focused discussion on the new interconnections within high culture, commercialism, art, media, and design.

UCLA William Andrews Clark Memorial Library
2520 Cimarron Street, Los Angeles, CA 90018

Wed, May 29th, 2013
6:30pm Doors open and reception
7:30pm Panel

Free and open to the public. Space is limited so RSVP is required.
REGISTER HERE: http://extremeculture.eventbrite.com/


Greg Lynn
Architect, Professor, UCLA A.UD
Greg Lynn has served as studio Professor at UCLA Architecture and Urban Design since 1996 and has been at the cutting edge of design in both architecture and design culture in general when it comes to the use of the computer. The buildings, projects, publications, teachings, and writings associated with his office have been influential in the integration of advanced technologies from aeronautic, automobile, and film industries for use in architecture. Forbes magazine named Lynn one of the ten most influential living architects in 2005 and Time Magazine named him one of the 100 most innovative people in the world for the 21st century. In 2011 he was recipient of the Golden Lion at the 11th Venice Biennale of Architecture. In addition to his architectural work, he has numerous industrial design objects in production with companies including Alessi, Vitra, and most recently, Swarovski. He is the author of seven books including the 2009 Greg Lynn Form (Rizzoli).

Thomas Krens
Founder and CEO of Management
Thomas Krens is the Founder and CEO of GCAM |Global Cultural Asset Management, and from 1988 to 2008, was the Director of the Solomon R. Guggenheim Foundation. Under Mr. Krens’ leadership, the Guggenheim Foundation doubled the size of the its collection; completed two major restorations of the original Frank Lloyd Wright designed museum building in New York; doubled the size of the Peggy Guggenheim Collection Venice; increased the Foundation’s endowment from $25 million to $120 million; and conceived of and executed the Guggenheim Museum Bilbao and Deutsche Guggenheim Berlin. In 2008 Mr. Krens left the Guggenheim Foundation, after 20 years of leadership, to form GCAM Global Cultural Asset Management, in order to dedicate all of his efforts to new international projects.

Scott Trowbridge
VP Creative, Walt Disney Imagineering R&D
Scott Trowbridge, Vice President of Creative / R&D at Walt Disney Imagineering leads a global team that produces new and unique ways to entertain people. Ranging from film, theatre, interactive and transmedia experiences to state-of-the-art themed attractions, Trowbridge has produced, directed and integrated entertainment projects all over the world. Trowbridge looks for opportunities to combine various media, technologies and narrative forms to tell new stories and create innovative entertainment experiences. As a graduate of USC’s School of Cinematic Arts, Trowbridge started his career in film and theatre, and continues to drive innovation through his oversight of both the Blue Sky Creative and New Technology development groups for Walt Disney Imagineering.

About Extreme IDEAS

UCLA Architecture and Urban Design (A.UD) will carry the narrative of modern architecture in L.A. forward from its influential past to the future with Extreme IDEAS: Architecture at the Intersection, a series of programs that chart a dynamic new future for architecture. The programs will look beyond the field’s traditional boundaries and explore topics arising from unexpected quarters—film, automotive, aerospace, and tech industries—in order to explore rapidly emerging new technologies, possibilities for interdisciplinary growth, and the role of Los Angeles in the evolution of architecture. Major support for Extreme IDEAS has been provided by the Getty Foundation.

About Pacific Standard Time Presents: Modern Architecture in L.A.
Extreme IDEAS: Architecture at the Intersection is part of Pacific Standard Time Presents: Modern Architecture in L.A. This collaboration, initiated by the Getty, brings together several local arts institutions for a wide-ranging look at the postwar built environment of the city as a whole, from its famous residential architecture to its vast freeway network, revealing the city’s development and ongoing impact in new ways.

About UCLA Architecture and Urban Design (A.UD)
UCLA Architecture and Urban Design, part of UCLA’s School of the Arts and Architecture, pursues issues confronting contemporary architecture and urbanism through its Bachelor of Arts program and its four advanced degree programs: the M.Arch. I, M.Arch. II, M.A. in Architecture, and Ph.D. in Architecture. The programs’ primary focus on advanced design is complemented by concentrations in technology and critical studies of architectural culture.



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