Explain Why This is Good | AM Cassandre Painter, Graphic & Type Designer



Ever wonder what makes a design great? Did you skip art history but still want to learn? What makes an impactful design that withstands the test of time?

In this segment, Chris Do reviews AM Cassandre’s posters and typefaces. He breaks down the elements it takes to make a great composition using simple shapes.


0:25 A.M. Cassandre – January 24, 1901 – June 17, 1968
2:44 L’Atlantique – Par Le Paquebot
4:32 Nederlandsche Nyverheidster Toonstelling Rotterdam 1928
6:14 Copying and tracing work allows you to learn from the designer and uncover their hidden thought process
6:45 Nord Express
9:15 Cigarettes – Golden Club
10:36 AM Cassandre Challenge – Retrace & Create
12:53 Dubonnet Vin Tonique Au Quinquina

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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Erica Pead
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Show Open– Roy Kang
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Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din
Futur theme song— Adam Sanborne

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