Happy Friday! Welcome to the final week of our Summer series! 😀
This week, I’ve paid two designers to create the best possible logo for The Grove, a new urban gardening initiative sweeping across the US, encouraging folks to get planting with their community, wherever they might be! Let’s see how they get on!
🖊️ Level up your Logotype skills with my latest course!
Follow the link for some free lessons: https://www.designacad.com/freetaste
Find the designers here:
Todd: https://www.toddwdesigns.com
Jaida: https://www.jaidaowens.com/
Watch WEEK 1 here: https://youtu.be/dY1eMQY3zrc
🔥 Learn Branded Logotype Design: https://www.designacad.com/freetaste
🔗 Other Links!
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
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Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
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FULL BRIEF: The Grove
The Grove is an innovative social enterprise dedicated to transforming cityscapes through urban agriculture and green initiatives. Our name speaks to a sense of community alongside nature, reflecting the company’s mission to foster a sense of shared responsibility for sustainable living in urban environments. Our mission isn’t just about growing food; it’s about growing communities through cultivation.
By converting underutilized urban spaces into thriving green areas, The Grove empowers residents to engage in sustainable practices, learn about urban farming, and reconnect with nature in their own neighborhoods. From rooftop gardens to community plots and educational workshops, we are at the forefront of the green urban revolution, combining modern technology with traditional farming techniques to create sustainable, resilient cities.
We are in need of a logo that reflects our dual focus on community and sustainability. We want the logo to feel modern to reflect our forward-thinking ways and it should not feel “corporate.” We’re also open to something eclectic and fun but still modern so that we can catch the attention of a wide audience. We plan to use our logo on a variety of materials such as garden/building signage, smaller signs that identify plants, t-shirts, and on our social media channels (mainly Instagram) and website.
Brand keywords:
Cultivate
Community
Environment
Sustainability
Agriculture
Urban/metropolitan
Neighborhood
Connection
Audience:
Age: 18-60
All genders
City planners
Parks and Recreation Departments
Local government officials
City dwellers who care about making a difference in their community or learning a new hobby.
Thanks for watching! 😀
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UCIp9sEZiv36cDG7cEnrVU7Q
