She wants to make sustainable, low-carbon construction available to all; is she solving the right problem? Maybe not. This is an excerpt from a conversation with Sarah Lebner, an emerging architect building her practice in rural Australia. Her business, Cooee Architecture, seeks to connect regional Australians with low carbon homes. It’s a noble goal and in this conversation Eric helps her to rethink her messaging. The discussion highlights a common mistake many new business owners make. See the moment when Sarah realizes she must speak to her clients’ needs and desires before anything else to ensure her bigger goals are achieved.
Learn more about Sarah and Cooee Architecture here: https://www.cooeearchitecture.com.au/
These are just a few of the concepts I teach in the Architect + Entrepreneur Course, to learn more and enroll see: https://thirtybyforty.com/a-e-course
#architect #entrepreneur #architecture
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▬▬▬▬▬ Timestamps ▬▬▬▬▬
00:00 What Problem Are You Solving?
00:48 Low Carbon Homes, Remote Clients
01:37 Too Many Services?
03:06 Are You Solving the Right Problem.
05:02 Pivoting the Strategy and Messaging
06:52 What Clients Are Really Looking For
09:08 Discipline: Perfect vs. Done
10:47 The Hungry Wolf Runs Faster
14:54 Join the Architect + Entrepreneur Course
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