Designing the Brand Identity for Wedding Photographer with Sarah Rose Neri – 2 of 2



Follow along with designer Sarah Rose Neri on Adobe Live as she creates the brand identity for a high-end luxury wedding photographer. In this two-part series, she’ll share her full design process including going over the brand strategy, designing the logo, creating patterns, and mocking up her work in Photoshop. Tune in to the live stream to get your questions answered and to help Sarah bring her designs to life!

Guest Sarah Rose Neri is the creative force behind Sarah Rose Inc, a Raleigh, North Carolina based design studio specializing in high-end branding: https://sarahroseinc.co/

Host Jack Watson is a Senior Designer at Blackbird based in Cleveland, OH: https://www.behance.net/jackwatson2

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:30 Intro of Sarah
04:00 Recap of Day 1
09:30 Reviewing the logo showcase
10:00 Using cc libraries
18:00 Creating patterns
23:00 Challenging parts of the design process
25:00 Does Sarah’s process change from project to project or stay the same?
30:00 Finding inspiration and thinking of new ideas
38:00 Does Sarah set up client assets for print?
40:00 Making design decisions when combining logos and photos
01:05:00 What is Sarah’s favorite part of the creative process?
01:08:00 Transitioning into a design career
01:11:00 Working with mockups
01:26:20 Sharing files with clients
01:30:00 Artist Spotlight
01:47:00 Exporting finished assets
01:49:00 What’s the difference between a lookbook and an investment guide?

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