Designing Craft Cocktail Packaging with Michael Moodie – 1 of 2

Join Creative Director Michael Moodie on Adobe Live as he designs canned cocktail packaging for a tequila company using Adobe Illustrator and Dimension! Over the next two days, Michael will take you through his holistic design strategy including a design brief, overall goals, typographic approach, and branding best practices. Stick around as he shares how he plans on pitching his packaging to a client!

Guest Michael Moodie is a Lettering Artist and Creative Director based in Seattle, WA:

Host Elle Mitchell is the co-founder of Weekend Creative, a Photographer and Art Director team based in the San Francisco Bay Area:
Join us on Behance:

00:00 Start
03:15 Intro
06:40 Project overview for the packaging design
11:40 Project management fees and details
14:00 Project style guide
33:15 Placing content begins
51:20 Seeking work / building portfolios
56:40 Moodie’s favorite part of his job
57:40 Hotkeys for adjusting kerning
59:00 Choosing typefaces for a projects
01:25:10 Using Adobe Color
01:49: 30 Testing the design on a can in Dimension


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