Join Creative Executive Nick Longo as he uses Adobe Illustrator and Dimension to design an insta-worthy 3D influencer box for Schocolat, a healthy plant based alternative to chocolate spread. This week he’ll leverage existing brand assets, share how to work on a budget and incorporate real time client feedback in this packaging design crash course!
Guest Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo
Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco
Featured client – https://spreadshocolat.com/
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
05:55 Recap of package design project
14:53 Using feedback from the client to inform the design changes
18:58 Designing for the box wall flap
28:29 Placing text for specific directions
34:05 Placing social media tags so they are visible in pictures
38: 54 Designing for the inside of the box
43:04 Using approved copy to create messaging for inside of the box
48:30 Creating fun text for the side flaps
50:35 Bringing the project in to Adobe Dimension to see a 3d mockup
54:39 Adding assets to Dimension to build out the mockup in Dimension
1:05:09 Placing the mockup in a setting – adding a background
1:13:26 Exporting mockup for Aero
1:17:30 Viewing the product in Aero
1:23:55 Rendering an image from Dimension
1:28:01 Review of the AI daily creative challenge
1:41:03 Recap of the rebrand and packaging design project
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