Designing an Ethical Brand Identity with Lina Cordero and Julia Masalska – 1 of 2



Join designer Lina Cordero and Julia Masalska as they design a brand identity for an ethical clothing brand on Adobe Live! Over two streams, Lina will break down her real-life client workflow for Arawayuu, a Colombian-inspired brand that encourages ethnic fashion through slow fashion and fair trade. See how Lina brings their mission to life as she applies her original brand guidelines to collateral, client presentations and more in Adobe Illustrator!

Guest Lina Cordero is the Founder of Onlychild Design – a full service design and branding studio based in Los Angeles, CA: https://www.behance.net/onlychildesign

Host Julia Masalska is a freelance graphic designer based in Colorado: https://www.behance.net/julia46df

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Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters
00:00 start
01:30 intro/project overview
24:00 moodboards
36:30 logo design
43:30 finding fonts
47:00 where to find images
52:00 A freebie contract from Julia

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