Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can’t keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn’t mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take basic human instincts, flaws and habits into consideration. That is design to nudge.

Sille Krukow is Behavioural designer & Senior Advisor at Stupid Studio, member of iNudgeyou and Affiliated to The Wales Center for Behaviour Change & The Danish Nudging Network. She works with developing nudges and design to change behaviour. Holding a Master in Visual Communication Design from The Royale Danish Academy of Fine Arts, School of Architecture, Design and Conservation, Sille works with refining and developing design-approaches and methodologies in order to use different fields of design to create efficient choice- and behavioural architecture. She creates solutions for public institutions and private companies, and teaches design to change behaviour to students and design professionals.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

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